{"id":955,"date":"2022-07-19T13:26:41","date_gmt":"2022-07-19T13:26:41","guid":{"rendered":"https:\/\/wtest.tubics.com\/?p=955"},"modified":"2024-08-27T18:38:59","modified_gmt":"2024-08-27T18:38:59","slug":"how-to-produce-data-driven-videos","status":"publish","type":"post","link":"https:\/\/wp.tubics.com\/index.php\/how-to-produce-data-driven-videos\/","title":{"rendered":"Why You Need to Produce Data-Driven Videos and How to Optimize Your Video Marketing Tech Stack"},"content":{"rendered":"\n

Two trends and one challenge <\/h2>\n\n\n\n

We analyzed data of DAX 40<\/a> companies\u2019 YouTube channels from 2015 till 2022. The number of published videos increased over time. Especially in 2022, companies uploaded significantly more content.   <\/p>\n\n\n\n

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There is also a trend towards producing longer videos, especially videos between two and twelve minutes. However, according to\u00a0WISTIA<\/a>\u00a0(see chart below), a relation of exponential decay between average engagement and video length can be observed. According to the data,\u00a0the sweet spot of length is between 6 and 12 minutes.<\/strong><\/p>\n\n\n\n

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Source: https:\/\/wistia.com\/learn\/marketing\/optimal-video-length<\/a><\/p>\n\n\n\n

The big issue is that longer videos mean more effort, more planning and organisation and in general overall higher production costs and allocation of resources. How does one get their money\u2019s worth and make their viewers maintain engagement for long-form video content? The best answer is data-driven Video Marketing. <\/strong><\/p>\n\n\n\n

Tech stack: What the market is currently missing<\/h3>\n\n\n\n

A proper analysis of the right technical stack for producing long-form video content is vital.<\/p>\n\n\n\n

In terms of tooling, what is currently available on the market? <\/strong><\/p>\n\n\n\n