{"id":689,"date":"2021-02-25T15:12:55","date_gmt":"2021-02-25T15:12:55","guid":{"rendered":"https:\/\/wtest.tubics.com\/?p=689"},"modified":"2024-08-25T14:29:33","modified_gmt":"2024-08-25T14:29:33","slug":"red-bulls-youtube-strategy","status":"publish","type":"post","link":"https:\/\/wp.tubics.com\/index.php\/red-bulls-youtube-strategy\/","title":{"rendered":"Red Bull’s YouTube Strategy: Learning From The Best"},"content":{"rendered":"\n

Recently, we\u2019ve made a video on our YouTube channel explaining the marketing strategy of Red Bull<\/strong>. We\u2019ve broken down the success story in detail starting from the very beginning to the current marketing activities of an energy drink. You can check it out here:However, we\u2019ve received a lot of requests from viewers to go deeper in analyzing Red Bull\u2019s YouTube strategy<\/strong>. That\u2019s what we are going to do today in this article.<\/p>\n\n\n\n

About Red Bull<\/h2>\n\n\n\n

Red Bull has the highest market share <\/a>of any energy drink in the world, with approximate revenue of 6.1 billion euro<\/strong> in the year 2018.Although the brand originated in Austria, the very idea that inspired it came from far Thailand! Dietrich Mateschitz<\/a>, a toothpaste salesman at the time, was traveling in Thailand, where he heard about an \u201cenergy tonic\u201d<\/strong> that supposedly kept people alert and awake.So, he tested the idea and the ingredients for three years, before finally Red Bull was launched in 1987,<\/strong> in Austria. Even though there was no demand in the market because the product did not exist, they persevered.So, what did the founders do to dominate the market for more than 30 years?<\/p>\n\n\n\n

Red Bull’s marketing strategy<\/h2>\n\n\n\n

Red Bull’s strategy is not focused on promoting the energy drink but instead creating a brand that embodies a distinct lifestyle and audience.<\/strong><\/p>\n\n\n\n

\u201cIn terms of attracting new customers and enhancing consumer loyalty, Red Bull has a more effective branding campaign than Coke or Pepsi\u201d<\/strong>Nancy F. Koehn, professor of business administration at Harvard Business School<\/em><\/a><\/p><\/blockquote><\/figure>\n\n\n\n

How do they create this brand image?<\/strong>Red Bull is using a number of marketing strategies including event sponsorships, influencer, and content marketing.One pattern that can be identified throughout all marketing channels is an emphasis on videos.<\/strong> Through video content, they tell stories that entice their audience and transmit a high-energy aesthetic of their brand. Video content can be found on all social media channels of Red Bull:<\/p>\n\n\n\n