{"id":685,"date":"2021-05-28T15:11:42","date_gmt":"2021-05-28T15:11:42","guid":{"rendered":"https:\/\/wtest.tubics.com\/?p=685"},"modified":"2024-08-25T14:27:02","modified_gmt":"2024-08-25T14:27:02","slug":"ikea-video-content-with-stdc-model","status":"publish","type":"post","link":"https:\/\/wp.tubics.com\/index.php\/ikea-video-content-with-stdc-model\/","title":{"rendered":"Case Study: How IKEA Builds Video Content Using the STDC Model"},"content":{"rendered":"\n<p>IKEA\u2019s YouTube channel is a terrific example that showcases how the brand provides different types of videos to&nbsp;<strong>meet its customers\u2019 intent<\/strong>&nbsp;at each stage using&nbsp;<strong>See-Think-Do-Care Framework (STDC) &#8211;&nbsp;<\/strong>a practical and empowering tool that helps you assess how to communicate with your target customer in this digital culture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How IKEA&#8217;s uses the See-Think-Do-Care Framework<\/h2>\n\n\n\n<p>To demonstrate how&nbsp;<strong>STDC<\/strong>&nbsp;can help you effectively plan your YouTube content, let\u2019s explore&nbsp;<a href=\"https:\/\/www.youtube.com\/user\/IKEA\">IKEA\u2019s YouTube<\/a>&nbsp;marketing strategy. If you want to dive deeper into video marketing, check out our blog post about multi-language channel setup&nbsp;<a href=\"https:\/\/www.tubics.com\/blog\/youtube-strategy\/\">here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEE<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/wtest.tubics.com\/wp-content\/uploads\/78ce812e-61c0bab567c18ed9fdd19bf8_some-asset-23-1024x1024-1.jpeg\" alt=\"\" class=\"wp-image-876\" srcset=\"https:\/\/storage.googleapis.com\/tubics-website-data\/2024\/09\/78ce812e-61c0bab567c18ed9fdd19bf8_some-asset-23-1024x1024-1.jpeg 1024w, https:\/\/storage.googleapis.com\/tubics-website-data\/2024\/09\/78ce812e-61c0bab567c18ed9fdd19bf8_some-asset-23-1024x1024-1-300x300.jpeg 300w, https:\/\/storage.googleapis.com\/tubics-website-data\/2024\/09\/78ce812e-61c0bab567c18ed9fdd19bf8_some-asset-23-1024x1024-1-150x150.jpeg 150w, https:\/\/storage.googleapis.com\/tubics-website-data\/2024\/09\/78ce812e-61c0bab567c18ed9fdd19bf8_some-asset-23-1024x1024-1-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>IKEA creates inspirational videos which are&nbsp;<strong>high quality and brief to attract audiences\u2019 attention.<\/strong>&nbsp;These videos offer innovative ideas and visual aesthetics which entice the customers to consider IKEA for their future home improvement projects.<strong>Video examples:<\/strong>\u200d<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"IKEA ART EVENT 2021 \u2013 a new vision for art and home\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/bFYjJiYOvhM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"IKEA IDEAS: Get your home ready for school starters\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/TzIO-FcDXTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">THINK<\/h3>\n\n\n\n<p>IKEA offers&nbsp;<strong>tips and advice on various home makeovers<\/strong>&nbsp;to their YouTube subscribers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/wtest.tubics.com\/wp-content\/uploads\/ace3d099-61c0bab55e40281ec5817944_some-asset-24-1024x1024-1.jpeg\" alt=\"\" class=\"wp-image-877\" srcset=\"https:\/\/storage.googleapis.com\/tubics-website-data\/2024\/09\/ace3d099-61c0bab55e40281ec5817944_some-asset-24-1024x1024-1.jpeg 1024w, https:\/\/storage.googleapis.com\/tubics-website-data\/2024\/09\/ace3d099-61c0bab55e40281ec5817944_some-asset-24-1024x1024-1-300x300.jpeg 300w, https:\/\/storage.googleapis.com\/tubics-website-data\/2024\/09\/ace3d099-61c0bab55e40281ec5817944_some-asset-24-1024x1024-1-150x150.jpeg 150w, https:\/\/storage.googleapis.com\/tubics-website-data\/2024\/09\/ace3d099-61c0bab55e40281ec5817944_some-asset-24-1024x1024-1-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Covering topics from planning to execution, these videos give<strong>&nbsp;practical steps to problem-solve the challenges<\/strong>&nbsp;customers may face while addressing specific concerns and attending to their everyday needs.<strong>Video examples:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"Tips &amp; Advice: How to Plan Your Kitchen Makeover | IKEA Australia\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/GN2hMkjebss?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"Home Office Tips: Ergonomic Chair &amp; Standing Desk \u2013 IKEA Home Tour\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/qYh6oL4iqY0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">DO<\/h3>\n\n\n\n<p>In this stage, the audience is ready to try&nbsp;<strong>IKEA\u2019s tips<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/wtest.tubics.com\/wp-content\/uploads\/bbd46df4-61c0bab5997d3ba97a69afc8_some-asset-25-1024x1024-1.jpeg\" alt=\"\" class=\"wp-image-878\" srcset=\"https:\/\/storage.googleapis.com\/tubics-website-data\/2024\/09\/bbd46df4-61c0bab5997d3ba97a69afc8_some-asset-25-1024x1024-1.jpeg 1024w, https:\/\/storage.googleapis.com\/tubics-website-data\/2024\/09\/bbd46df4-61c0bab5997d3ba97a69afc8_some-asset-25-1024x1024-1-300x300.jpeg 300w, https:\/\/storage.googleapis.com\/tubics-website-data\/2024\/09\/bbd46df4-61c0bab5997d3ba97a69afc8_some-asset-25-1024x1024-1-150x150.jpeg 150w, https:\/\/storage.googleapis.com\/tubics-website-data\/2024\/09\/bbd46df4-61c0bab5997d3ba97a69afc8_some-asset-25-1024x1024-1-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The videos are presented in a series, providing<strong>&nbsp;CTAs and advice for each step of implementation<\/strong>.The CTAs direct the customers to visit IKEA\u2019s website for an actual purchasing experience.<strong>Video examples:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"Buy a Kitchen - IKEA Kitchen Video Series (3 of 4)\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/tYP46Y6jKDI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"Kitchen Installation - IKEA Kitchen Video Series (4 of 4)\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/BZqqs7TdjBE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">CARE<\/h3>\n\n\n\n<p>With a retention mindset, IKEA has videos that provide&nbsp;<strong>product education and instruction manuals<\/strong>&nbsp;to help customers assemble or care for purchased products.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/wtest.tubics.com\/wp-content\/uploads\/6d507edb-61c1a568d82834d17be3b53d_some-asset-26-1024x1024-1.jpeg\" alt=\"\" class=\"wp-image-879\" srcset=\"https:\/\/storage.googleapis.com\/tubics-website-data\/2024\/09\/6d507edb-61c1a568d82834d17be3b53d_some-asset-26-1024x1024-1.jpeg 1024w, https:\/\/storage.googleapis.com\/tubics-website-data\/2024\/09\/6d507edb-61c1a568d82834d17be3b53d_some-asset-26-1024x1024-1-300x300.jpeg 300w, https:\/\/storage.googleapis.com\/tubics-website-data\/2024\/09\/6d507edb-61c1a568d82834d17be3b53d_some-asset-26-1024x1024-1-150x150.jpeg 150w, https:\/\/storage.googleapis.com\/tubics-website-data\/2024\/09\/6d507edb-61c1a568d82834d17be3b53d_some-asset-26-1024x1024-1-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With more&nbsp;<strong>detail-oriented advice videos<\/strong>, IKEA keeps repeat customers informed about updating and upgrading their purchased products even further.<strong>Video examples:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"How to assemble the STUVA loft bed frame\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/l5BMXttGHi0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"How to clear the clutter\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/mlUTKP1fjtY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Summary<\/h2>\n\n\n\n<p>IKEA&#8217;s video marketing strategy covers all the points of the STDC model. Here is a quick recap of&nbsp;<strong>what content IKEA is producing for each stage of the funnel:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEE<\/strong>&nbsp;&#8211; inspirational videos<\/li>\n\n\n\n<li><strong>THINK<\/strong>&nbsp;&#8211; tips and advice videos<\/li>\n\n\n\n<li><strong>DO<\/strong>&nbsp;&#8211; help series with a purchase CTA<\/li>\n\n\n\n<li><strong>CARE<\/strong>&nbsp;&#8211; product education videos<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Do you use the STDC framework? Let me know in the comments down below. \ud83d\udc47\ud83c\udffcIf you want to learn more about&nbsp;<strong>video marketing strategy,<\/strong>&nbsp;make sure to download our&nbsp;<a href=\"https:\/\/www.tubics.com\/resource\/youtube-guide\"><strong>free YouTube marketing guide for business.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is an STDC model and how IKEA was able to build a successful YouTube strategy around this framework? Detailed explanation in this post \ud83d\udc47\ud83c\udffc<\/p>\n","protected":false},"author":1,"featured_media":874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: How IKEA Builds Video Content Using the STDC Model - tubics<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: How IKEA Builds Video Content Using the STDC Model - tubics\" \/>\n<meta property=\"og:description\" content=\"What is an STDC model and how IKEA was able to build a successful YouTube strategy around this framework? 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