{"id":682,"date":"2021-06-14T15:10:30","date_gmt":"2021-06-14T15:10:30","guid":{"rendered":"https:\/\/wtest.tubics.com\/?p=682"},"modified":"2024-08-25T14:30:29","modified_gmt":"2024-08-25T14:30:29","slug":"adidas-runtastic-best-youtube-seo-example","status":"publish","type":"post","link":"https:\/\/wp.tubics.com\/index.php\/adidas-runtastic-best-youtube-seo-example\/","title":{"rendered":"Case Study: 6 Reasons Why Adidas Runtastic Is Great At YouTube SEO"},"content":{"rendered":"\n

Without actively promoting its products, Adidas Runtastic\u2019s YouTube channel conveys its core values<\/strong> by creating useful video content.They meet the needs of their target consumers, providing a variety of workouts according to the demand of YouTube search, such as \u201cBeginner HIIT Workout<\/strong>\u201d and \u201c7-Minute Core & Low Back Strengthening Workout<\/strong>\u201d.But why is Adidas Runtastic so exceptionally great in terms of YouTube SEO? I’ll explain in this article. If you want to learn more about YouTube SEO, check our ultimate guide here<\/a>.<\/p>\n\n\n\n

Adidas Runtastic: YouTube SEO Best Practices<\/h2>\n\n\n\n

Let\u2019s start with an overview of an exemplary channel setup. Have a look at a screenshot of Adidas Runtastic\u2019s YouTube page.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

With a clear brand logo and a matching banner, the YouTube channel of the famous sports brand is welcoming, consistent, and well thought out.Here are 6 reasons why Adidas Runtastic serves as a great example for YouTube SEO best practices:<\/strong><\/p>\n\n\n\n

1. Searchable and user-centric playlists<\/h3>\n\n\n\n

YouTube playlists organize the channel <\/strong>and encourage viewers to watch more <\/strong>of their content. They also show up individually in search results.Adidas Runtastic’s playlists have keywords to ensure the content is more discoverable.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

2. Customized thumbnails<\/h3>\n\n\n\n

Clear images and inviting facial expressions are consistent in Adidas Runtastic’s custom thumbnails. These high-quality images relay their videos\u2019 content with concise and easy-to-read texts<\/strong> while compelling viewers to click and watch.<\/p>\n\n\n\n

3. Frequent uploads<\/h3>\n\n\n\n

Channel videos are should be published consistently on a regular schedule.<\/strong> Adidas Runtastic uploads various workout videos two to three times a month to keep its audience engaged.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

4. Keywords in the title and description<\/h3>\n\n\n\n

Adidas Runtastic repeatedly uses keywords such as \u201clower body workout\u201d in the title, the first three lines of the video summary, and the expanded description<\/strong>. This practice of SEO emphasizes the keywords for the search engines.<\/p>\n\n\n\n

5. Consistent descriptions<\/h3>\n\n\n\n

Here\u2019s a great example of a standard video description that provides links to Adidas Runtastic\u2019s Blog and social media sites. Company info and website links that are consistently used in videos enable them to be suggested more frequently by YouTube Algorithms.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

6. End screen CTAs<\/h3>\n\n\n\n

As part of each video, there is an end screen with CTAs<\/strong> to the Adidas training app or its other videos and encourages viewers to take the desired action. These CTAs are evenly spaced to provide clear choices for viewers.<\/p>\n\n\n\n

Summary<\/h2>\n\n\n\n

Here is a quick summary of Adidas Runastic best YouTube SEO practices:<\/strong><\/p>\n\n\n\n