In the luxury business, we work together with famous brands with various strict standards and rules. What you have to make, say on social media, website, etc. We usually have to promote with material that brands prepared in advance. Therefore, you can’t individualize the messages, pictures, and stories for you personally<\/strong> – it’s standardized worldwide. So each retailer who has Rolex<\/a>, IWC<\/a>, or Cartier<\/a> has the same amount of visual assets he can choose from. <\/p>\n\n\n\n And that’s a big issue in the luxury industry. Brands want us to stick to a design and the colors as they say. Therefore, we can’t do individual things on social media. But we want people to get in contact with us. We also want customers to know us and who we are. That\u2019s why we asked ourselves: how can we do that? That people get the feeling, what is Huber<\/a> and what is our philosophy?<\/p>\n\n\n\n That’s why we said YouTube is a possibility because there are no restrictions from brands for videos<\/strong>. On YouTube, you are essentially free; you can do your content. Of course, a large demographic pool was very attractive for us. <\/p>\n\n\n\n As mentioned, YouTube was very interesting for us due to its large demographic pool. That’s the reason why we made three dedicated channels<\/strong>. One channel is the Huber Lifestyle<\/a>. The second is Huber Time Talk<\/a>. And the third is under construction Huber Vintage<\/a>. All of them are in German. <\/p>\n\n\n\n The idea is that our vintage expert is talking with collectors or with some sales staff about one or two watches. And vintage watches are older than 30 or 40 years. With this channel, we want to show people that we have expertise in this area and tell the history of this particular watch. Our goal is to give the emotions, the past, the stories about the watches, and the expertise that Huber Vintage has for vintage watches. <\/p>\n\n\n\nWhat is Huber\u2019s video marketing strategy?<\/h2>\n\n\n\n
Huber Vintage<\/em><\/h4>\n\n\n\n
Huber Time Talk<\/h4>\n\n\n\n