{"id":1170,"date":"2020-04-28T14:07:01","date_gmt":"2020-04-28T14:07:01","guid":{"rendered":"https:\/\/wtest.tubics.com\/?p=1170"},"modified":"2024-08-27T18:27:48","modified_gmt":"2024-08-27T18:27:48","slug":"youtube-revenue","status":"publish","type":"post","link":"https:\/\/wp.tubics.com\/index.php\/youtube-revenue\/","title":{"rendered":"What’s YouTube’s Ad Revenue?"},"content":{"rendered":"\n

Curtains raised for YouTube’s ad revenue<\/strong>! YouTube revealed for the first time what a huge advertising machine it is since the platform was bought by Google for 1.76 billion dollars in late 2006. In 2021<\/strong> YouTube made over $28 billion<\/strong> from ads \u2014 that’s up 47 percent from 2020.<\/p>\n\n\n\n

What Is YouTube’s Ad Revenue 2021?<\/h2>\n\n\n\n

Google CEO Sundar Pichai reported that YouTube generated $28.8 billion<\/strong> in ad revenue<\/strong> in 2021<\/strong>. These numbers show that YouTube ads<\/strong><\/a> contribute roughly 3 percent to all Google revenue. Those figures make YouTube\u2019s ad business roughly one fourth the size of <\/strong>Facebook\u2019s<\/strong> (2021: $114 billion, +26%)<\/a>, and more than nine times larger than all of Amazon-owned Twitch.<\/p>\n\n\n\n

How much money did YouTube make in 2021<\/h3>\n\n\n\n

Download the quarterly breakdown of YouTube revenue from 2018 to 2021 here<\/a>.<\/p>\n\n\n\n

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Alphabet CFO Ruth Porat said in a statement previously that YouTube sees “substantial continuing opportunity<\/strong>” with both direct-response advertisers, as well as brand ad campaigns. Over the past four years, YouTube’s ad revenue grew by more than 30% each year<\/strong>.<\/p>\n\n\n\n

YouTube ad revenue in 2021<\/h3>\n\n\n\n

YouTube revenues kept growing in the in the midst of the Covid pandemic. YouTube revenue jumped 47%. Chief Financial Officer Ruth Porat said<\/a> YouTube brand advertising growth accelerated in the first two months of the quarter but started to experience headwinds in the middle of March. Direct response ads on YouTube, which often entice viewers into buying something, \u201ccontinued to have substantial year-on-year growth throughout the entire quarter,\u201d she added.<\/p>\n\n\n\n

Is YouTube making a profit?<\/h3>\n\n\n\n

Google did not break out the profitability<\/strong> of YouTube <\/strong>in its 2021 earnings statement. You need to know that out of $28.8 billion ad revenues the majority goes to its creators. Although Porat wouldn\u2019t say how much of the $28.8 billion goes to its content makers, she did specify those payouts belong to YouTube\u2019s \u201ccontent acquisition\u201d costs, which run around $8.5 billion.The last somewhat reliable info on YouTube’s profit is already 7 years old. In 2015 some unnamed person at Google reportedly said to the Wall Street Journal<\/a> that YouTube is “roughly break-even. Many things have changed since then. Despite the huge content acquisition and infrastructure costs YouTube<\/strong><\/a> probably is profitable by 2021<\/strong> with $28.8 billion revenues and an estimated 4,000 employees<\/a>.<\/p>\n\n\n\n

How Many Subscribers Does YouTube Premium Have?<\/h2>\n\n\n\n

But not only YouTube’s ad revenue is growing strong. YouTube’s subscription business<\/strong> is too. YouTube’s TV<\/strong> streaming bundle now has more than two million subscribers. YouTube Music<\/strong> and YouTube Premium<\/strong> even have more than 50 million paid subscribers. For comparison:<\/p>\n\n\n\n