{"id":1005,"date":"2022-03-28T14:10:39","date_gmt":"2022-03-28T14:10:39","guid":{"rendered":"https:\/\/wtest.tubics.com\/?p=1005"},"modified":"2024-08-27T18:37:09","modified_gmt":"2024-08-27T18:37:09","slug":"stages-and-challenges-of-a-youtube-channel","status":"publish","type":"post","link":"https:\/\/wp.tubics.com\/index.php\/stages-and-challenges-of-a-youtube-channel\/","title":{"rendered":"Stages and Challenges of a YouTube Channel \u25b7 Everything You Need to Know"},"content":{"rendered":"\n

First things first. Take a look at our Youtube success ladder to determine which\u00a0stage<\/strong>\u00a0your channel is currently in and which\u00a0challenges<\/strong>\u00a0you should address first to optimize your results.<\/p>\n\n\n\n

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Four stages of a YouTube channel<\/h2>\n\n\n\n
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  1. (Almost) empty channel<\/li>\n\n\n\n
  2. Channel as a video content archive only<\/li>\n\n\n\n
  3. Some video formats are defined, but no holistic strategy yet<\/li>\n\n\n\n
  4. A holistic strategy and content calendar are in place<\/li>\n<\/ol>\n\n\n\n

    The first stage is an\u00a0empty channel<\/strong>. This means that a brand has not uploaded any videos yet, but they have created the account and have their profile set up.\u00a0Veet Norway<\/a>\u00a0is an excellent example in this case:<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    The next stage is \u201cvideo content archive<\/strong>,\u201d which means the social media manager uploads old company videos or uses YouTube as a dumping ground for content produced for specific campaigns. The company, in general, is not active in uploading viewer-oriented content or interacting with its subscribers. The YouTube channel of\u00a0Veet New Zealand\u00a0<\/a>is precisely in this stage currently – the channel is used as a\u00a0dumping ground for random video content<\/strong>:<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    When the company decides to produce content specifically for YouTube, we can say that the\u00a0brand moved to the third stage<\/strong>. At this point, social media managers brainstormed different topics that they wanted to cover with their videos. An example can be tutorials or product review videos.\u00a0La Roche Posay USA<\/a>\u00a0started a great initiative to produce how-to product videos, but\u00a0viewer-oriented content<\/strong>\u00a0quickly mixed up with ad videos<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    However, we can talk about the last YouTube stage when a\u00a0holistic strategy<\/strong>\u00a0is in place. A holistic strategy would include planning and executing video marketing with the\u00a0H<\/a>\u00a0or\u00a0STDC<\/a>\u00a0frameworks.\u00a0Have a look at IKEA\u2019s case study\u00a0here<\/a>.<\/p>\n\n\n\n

    Their YouTube channel is a terrific example of how the brand provides different videos to meet its customers\u2019 intent at each stage using the See-Think-Do-Care Framework (STDC).<\/p><\/blockquote><\/figure>\n\n\n\n

    This practical and empowering tool helps you assess how to communicate with your target customer in this digital culture.<\/p>\n\n\n\n

    Four challenges of a YouTube channel<\/h2>\n\n\n\n
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    1. No content strategy\u00a0<\/li>\n\n\n\n
    2. Right channel setup<\/li>\n\n\n\n
    3. Clean up or refurbish a channel<\/li>\n\n\n\n
    4. Video optimization for more views<\/li>\n<\/ol>\n\n\n\n

      Where to start? How to set up a YouTube strategy? If you ask yourself these questions, you\u2019re probably facing one of the most common challenges of a brand YouTube channel – content strategy<\/strong>. As the first step, make yourself familiar with the abovementioned See-Think-Do-Care Framework<\/a>. Once you understand what video content you would like to have for each stage, it will be easier to start with video marketing planning. <\/p>\n\n\n\n

      The additional challenge might arise for more prominent brands with markets in different languages – how to structure our YouTube channel<\/strong>? Centralized vs. decentralized approach, structure by language or by target group, we break down all the options for a global YouTube channel set up in this blog post<\/a>. <\/p>\n\n\n\n

      The following YouTube challenge is to make your channel viewer-oriented and well-structured. It includes a channel banner image with a clear CTA, channel trailer, social media links, playlists with SEO titles and descriptions, and others. This is the time to make your channel aesthetically pleasant and easy to navigate.\u00a0<\/p><\/blockquote><\/figure>\n\n\n\n

      Lastly, you need to\u00a0optimize your videos for YouTube and Google searches<\/strong>. Video optimization works similar to website SEO: You optimize for keywords. How to do a proper video SEO? Check out our YouTube video to find out.\u00a0<\/p>\n\n\n\n

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