A YouTube playlist is a collection of videos that are usually grouped by a common theme, such as a series of tutorials on using an app or a set of music videos from the same artist.
When one video is finished, the next one is queued to be played automatically.
Playlists are created by users and can be made public, private, or unlisted. You can create playlists from any videos that are available on YouTube.
Why Create a YouTube Playlist?
Creating playlists for YouTube will help you organize your content, increase engagement with your videos and drive more traffic to your channel.
Brands and social media managers can significantly benefit from playlists. Instead of losing a viewer after one video, engage them with a series of videos about the same topic and tell a bigger story.
The Home Depot is doing a fantastic job creating dozens of playlists with a similar theme. In the screenshot below, you can see a possible scenario where a viewer came via the search query “how to jack up a car” and stayed longer in the channel since other videos will bring them value.
When viewers’ needs were addressed in a series of similar high-value videos, the whole customer experience increased.
How to Make a Playlist on YouTube
You have two options when it comes to making a playlist on YouTube:
Create playlists in YouTube Studio.
Create playlists from the Save function under any video.
Creating a Playlist in YouTube Studio
Navigate to the YouTube Studio.
2. Head to Playlists and click New playlist.
3. Add playlist’s name and set the visibility.
Public: everyone can see the playlist
Private: only you can see the playlist
Unlisted: only people with the link can see the playlist
4. Done!
Creating a Playlist from “Save” Function Under a Video
Under the video, click Save.
Find a video you want in the playlist.
3. Click Create new playlist and enter a playlist name.
4. Use the box to select your playlist’s privacy setting.
5.Click Create.
How to Add YouTube Videos to a Playlist
To add a video to a playlist on YouTube, you can:
Follow steps described previously and go to YouTube Studio –> Playlists –> open a playlist –> click three-dots button –> click Add videos
Or open a video of your choice –> click the Save button –> add a video to a playlist.
How to Create SEO-Optimized Playlists on YouTube
One of the central powers of playlists is increasing traffic on your channel. How? Through search! YouTube SEO works similar to website SEO; therefore, videos and playlists require optimization for the search intent.
Before creating a playlist, think about the viewer’s intent. What are they looking for? When you find the keyword, make sure to include it in the title and description of a playlist.
After making SEO-optimized playlists, think about the channel architecture and arrange the playlists in a particular order to engage a viewer.
I hope that you learned something new about SEO-optimized playlists today! Until the next time 🙂
